Therapist Coach - $20k/mo+
This guy paid me $6k to help him break out of $3-$8k month and get to $20k/mo.
We hit $10k in the first 14 days and then got to $20k within the next 60...
This guy ran a coaching business that helped therapists charge more and get out of hourly pay.
He was charging $2-$4k for this offer, that he mostly sold via calls, that he booked through DMs.
His challenges were:
- No Consistent lead flow
- No System for generating calls
- No Tracking or Follow up
- Offer and content wasn't resonating
$20k/mo is a reasonable goal for an offer like this.
It requires 5-7 sales a month, with a 30% close rate that's about 20 calls a month.
Our goal was to do this in a way that didn't require thousands of DMs and infinite amounts of content.
As this guy was traveling and wanted to enjoy his life while making more.
The first thing we did is re-work his messaging and offer.
We uncovered that a majority of his ideal clients were frustrated with being paid hourly, it meant they were basically employees.
So we shifted the messaging around that, firstly creating a "How to create packages and break-free of hourly pay" lead magnet.
No it wasn't some value packed e-book, it was a simple 1-2 page doc and video that explained how it was possible.
That was bringing in 10-15 new leads a day organically. He was finding leads on FB and IG by just interacting with their content.
We later moved to ads but that was after the $20k had been hit.
We shifted the offer to be shorter, it was 6 months, we dropped it to 8 weeks, but kept the price the same.
People assumed that if the offer was 6 months it would take that long to hit their goal, so we used that to our advantage.
We then implemented KPIs and tracking. It sounds like "boring work". But it's as simple as clicking a button on an app, then entering it (or getting a VA to do it) into a spreadsheet each day.
This allowed us to reverse engineer what was missing in order to scale.
We added in a CRM and ran a "Cash Campaign" which resulted in a $10k CASH weekend.
After our time was up, this client actually fell off.
He tried some other systems, he went into ads and came back when his rev dipped below $10k/mo.
All we did was set back up what was working, then add in his new ads strategy. and he went right back to $20k/mo and beyond.
We also added in email, and he went from 400 subscribers to 2,000 quickly. Which gave him the confidence to always know where his next client was coming from.
Business can be so simple if you understand what your market wants, create content to show them what they want is possible and then build a system around consistently getting in front of them...
I've used every tactic under the sun... but I'll always come back to the fundamentals, because they work.
