SS 5: Building is Hard

Do not index

Startup Szn - Entry 5.0

Honestly, this is hard as hell

Some days I think to myself: “What the hell am I doing?”

Another feature broken, another customer upset because they can’t access something

Another F YOU to my AI agent… who luckily doesn’t get offended

I set the intent to make 2025 a damn good year in business, so far Jan and Feb we doubled our business compared to the previous year, which is wild because in 2024 we started with a challenge which netted over 6-figures

And to add to the pure craziness of it all I decided to build an app, which resulted in 2 apps being built, because the demand was there and it’s been a passion project for a while

Some days I spend 10-12 hours glued to my screen yelling at an AI agent to: “FIX THE F*CKING CODE YOU IDIOT” By the end of the same day, I find myself clicking restore to backup, which eliminated all progress for the day, resulting in another lost day

It’s frustrating, it’s demoralizing at times and again I find myself wondering: “What the hell am I doing?”

But then I make a tiny spec of progress, I design something that is far beyond what I could have ever comprehended… I hear from a client who was happy with a $10k month, now hitting a $30k month and beyond

Then I’m back and forgive all the abuse that I just went through… “Oh he will change”

That’s the game we play… last year I was offered 2 jobs. One with a base of $150k/yr. and OTE of $250k/yr. another with a $180k/yr. base and OTE of $250k/yr.

Both positions I’d thrive in and crush, although my business makes a hell of a lot more than that and doesn’t require me to be at an office or have a set schedule… the offers were still worth contemplating

Less stress, and less day to day pressure… but hell no. I believe in myself, I believe in our products and I believe that when I’m old AF, sitting in my rocking chair with my beautiful wife and my son, I will be able to reflect on my life knowing I didn’t throw in the towel when things got tough

I’ll be proud of what we’ve built, I’ll be able to not just tell my son to “follow his dreams” I’ll be able to say “if I did it, you can to”

I’ll be all the evidence he needs

And that’s enough for me to get back on the laptop and continue down this wild crazy path…

Currently both of our apps are ‘profitable’ - a nice way of saying they don’t lose money on the cost of the software to run it.

Both apps are still in ‘beta-ish’ form as there are bugs to work through… but we’re almost there, we’re almost ready to go full force into making this stuff a reality

I’m excited, exhausting and proud

We’re moving in the right direction… even if it doesn’t always feel like